WebThe process is more involved and is likely to focus on smaller data sets to look for rich, deep insights. Cultural insights strategist, Billy Greville reckons that this is only possible when we: “hang out with online groups and communities, learning about their unique beliefs, values, rituals, pain points, conversations, and behaviors”. http://www.culturalanalysis.com/
What we know about cultural insight WARC
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What we know about cultural insight WARC
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